10 Designers Are Finalists in Project 2020 at PACK EXPO

• Synthesized Branding of Red Bull—Submitted By: Wallace Church
This package reimagines the future of the Red Bull brand. Designed to broaden appeal to women, the new package is more slender and sleek. A sustainable, rigid PLA material used for the package is biodegradable and offers a metallic micro-video on the top of the container that blends to become transparent at the bottom. The micro-video technology allows the wings of the package’s new full motion icon to flap. These heat-sensitive wings will react to the consumer’s touch by flapping faster.