PACK EXPO Brand Zone Features Design Challenge

ARLINGTON, Va.—On Nov. 1 and 2, Doyle Research Associates will issue the Design Challenge from the PACK EXPO Brand Zone Attendee Oasis (booth E-7404), asking attendees to compare printing technologies and offering the chance to win a netbook computer.

To take the Design Challenge, PACK EXPO attendees will compare two full-color label samples of the same image printed using two different technologies. Participants will then decide which label has the potential to best represent a brand to consumers in a unique new opportunity for the industry to engage with print as a critical tool in product brand value.

Challenge participants will receive a raffle voucher that qualifies him or her to win a netbook computer at the end of the show day on Nov. 2 (winner need not be present on Nov. 2 to receive the prize). Free refreshments are available to visitors of the Brand Zone’s Attendee Oasis throughout PACK EXPO.

The Brand Zone, on Lower Lakeside, is home to containers and materials that shape winning brands. The area features a range of innovative containers and materials that respond to consumer demands for convenience, portion control, portability and sustainability in a variety of packaging media.

The Brand Zone is also home to some of the show's most exciting displays, including the Dow Chemical Company sponsored Showcase of Packaging Innovations®, housing award-winning packages from 19 international packaging organizations, and Project 2020: The Consumer Experience, sponsored by DuPont.

Project 2020 features include a display of finalists in a competition to design the package of the future, and an interactive display on augmented reality, provided by consultancy Iconoculture. Competition judges include representatives from PMMI, Package Design magazine, DuPont, Fashion Institute of Technology and ABI, PMMI’s marketing public relations partner. The winner of the competition will also receive a software suite from EskoArtwork.

PMMI parterned with design firm Lippincott to design The Brand Zone.