PACK EXPO Brand Zone Features Design Challenge

The Brand Zone, on Lower Lakeside, is home to containers and materials that shape winning brands. The area features a range of innovative containers and materials that respond to consumer demands for convenience, portion control, portability and sustainability in a variety of packaging media.

The Brand Zone is also home to some of the show's most exciting displays, including the Dow Chemical Company sponsored Showcase of Packaging Innovations®, housing award-winning packages from 19 international packaging organizations, and Project 2020: The Consumer Experience, sponsored by DuPont.