PACK EXPO Brand Zone Features Design Challenge

ARLINGTON, Va.—On Nov. 1 and 2, Doyle Research Associates will issue the Design Challenge from the PACK EXPO Brand Zone Attendee Oasis (booth E-7404), asking attendees to compare printing technologies and offering the chance to win a netbook computer.

To take the Design Challenge, PACK EXPO attendees will compare two full-color label samples of the same image printed using two different technologies. Participants will then decide which label has the potential to best represent a brand to consumers in a unique new opportunity for the industry to engage with print as a critical tool in product brand value.