Dell Expands Global Green-Packaging Strategy to Drive Cost and Environmental Savings

Through its server-packaging option MultiPack, the company is helping customers save time and simplify server installations by eliminating up to half of the packaging materials and waste that results during typical installations. "Excessive packaging is among the most solvable challenges today. Changing the packaging paradigm presents an opportunity to increase business and brand value through sustainable innovation, resulting in positive environmental benefits," said Adam Werbach, CEO of Saatchi & Saatchi S, a global sustainability consulting agency that has worked closely with Dell to develop its packaging strategy.