Dell Expands Global Green-Packaging Strategy to Drive Cost and Environmental Savings

The company plans to reduce desktop and laptop packaging materials by approximately 10 percent worldwide, increase sustainable content in cushioning and corrugate packaging by 40 percent and ensure that 75 percent of packaging components are curbside recyclable by 2012.

With this announcement, Dell is the only major computer manufacturer with a global packaging reduction target for desktops and laptops. In 2007, the company exceeded its goal to reduce outbound packaging by 10 million pounds by nearly 10 percent. The company expects its desktop and laptop packaging goal to help preserve more than 150,000 trees.