DataLase and Xerox Partner on Late-Stage In-Line Digital Printing

Xerox, the global leader in digital print technology and services, has signed an agreement with DataLase, the newly acquired SATO subsidiary and in-line digital printing experts, to launch a new inkless printing solution that allows brand owners to connect with consumers through personalization and the late-stage ability to differentiate products and packaging.

Variprint is the next generation of revolutionary in-line digital printing solutions from DataLase which uses the new Laser Imaging Module (LIM) designed and built by Xerox. The LIM is capable of printing at higher resolutions than most inkjet digital printing solutions, creating sharper images. The LIM can produce greyscale images with a natural resolution up to 1,200 dpi and can digitally print variable information such as graphics, barcodes and text up to 1 meter per second.

The patented laser reactive pigments are incorporated into a coating that is conventionally printed onto a variety of products or packaging. When exposed to the LIM, a color change reaction is generated in the coating, resulting in a high definition, premium quality, digital print.

"Building on the huge interest we generated at drupa 2016, the DataLase solution can deliver a unique way to help connect brands with consumers on a one-to-one basis through personalization and late stage differentiation of products and packaging — such as adding timely local promotions and marketing material. Real time marketing capability on pack is now a reality," Dr. Chris Wyres, CEO of DataLase, said.

Aanand Parthasarathi, manager, packaging programs at Xerox, said, "The digital print and packaging market is growing at a healthy pace. Our new lasers, coupled with DataLase technology, will deliver new capabilities in the fulfillment process, such as switching languages or a last-minute change in an ingredient list."

DataLase is seeing the development of a range of market applications for its technology on a global basis. Its technology can be used across a wide range of product and packaging applications in the food and drink, pharmaceutical, personal care and household sectors for case coding, labeling, product coding and folding cartons.

Source: DataLase.