Data Points: Hybrid Digital Label Presses
How do these machines fit into the market? Are they right for you?
The Fit
Looking at the fit of these machines in the market provokes four questions: First, are hybrid presses truly a new sub-sector? Next, are these systems capable of supporting printers and converters who have tried digital label printing, liked it, and want to turn it into something more like what they are used to in conventional printing? Third, are these systems attractive to users who do not want to buy standalone digital presses? And finally, are the presses over-specified for most early digital adopters?
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