Data Points: Fast Facts on the Digital Label & Packaging Market

• A Pressure Sensitive Focus

The part of the label market directly addressed by digital production presses is the pressure-sensitive sector, which accounts for about 33 percent of all labels. It also represents the fastest-growing and highest value sector of the overall market with retail prices for finished labels totaling $50 billion in worldwide annual sales.

• Digital Labels are Strategic to Analog Converters

Digital presses have been successful at integrating themselves into the physical workflow of PS label manufacturing and have reduced process costs for short run levels. This has increased the value of labels that are customized or that can be made available on very short notice.