Damage Control

As flexo platemakers take it up a notch to meet today's demands for faster turnarounds, shortcuts can quickly spoil the key ingredients consumer product companies need most to build their brands: accurate and consistent color.

The platemaker's role is more important than ever in today's fast-paced production environment and good platemakers have learned that taking shortcuts in the platemaking process often produces plates that fail, said Charlotte Cushing, senior technical service analyst for DuPont Imaging Technologies.