Custom Packaging Demand Inspires ABOX Packaging to Go Digital

ABOX Packaging, a family-owned folding carton and rigid box company near Dallas, is expanding its packaging production capabilities by installing an HP Indigo 30000 digital press to offer variable data printing, streamline inventory management and produce high-quality, high-end packaging.

Shaking up an established mindset in the packaging industry about what’s possible with digital printing, ABOX Packaging will be able to produce the vast majority of folding carton jobs at any run length with print quality indistinguishable from offset, while efficiently addressing demand for frequent redesigns, point-of-sale campaigns and faster turnaround times.

“ABOX Packaging has always had a strategy to take advantage of the underserved niches in the folding carton and set-up box market,” Keith Thompson, president of ABOX Packaging, said. “Armed with the HP Indigo 30000 digital press, inline Tresu iCoat 30000 and Kama Pro Cut 76, we have a unique opportunity to provide our customers new and innovative approaches to help their brands stay relevant in the marketplace.”

The company is exploring mass customization and personalization options with HP SmartStream Mosaic that will help its customers establish a meaningful connection with consumers through the packaging. Additionally, ABOX Packaging will have new inventory control capabilities, reducing obsolescence and waste by producing the exact quantities that are needed when they are needed.

“I am excited to be able to further differentiate ourselves as a true partner to our clients with offerings and solutions that have not existed before in the packaging space,” Pylar Pinkston, ABOX Packaging's director of sales and marketing, said. “With the help of HP Indigo Business Development, we are literally changing the conversation that our account reps can have with our customers.”

Source: HP.