Crown Offers New Print Technology for Cans

“The use of fine detailed images on packaging is becoming an increasingly popular phenomenon across Europe and North America as marketers look to help differentiate their products from the competition,” says Caroline Archer-Reed, marketing director for CROWN Bevcan Europe & Middle East.

“Cans have long offered superior benefits in terms of strength, chillability and convenience but with the advent of innovative printing techniques like High Quality Print, they increasingly offer marketers the perfect natural billboard for conveying brand messages, both on shelf and in consumers’ hands”, Archer-Reed added.