CPP EXPO Heads to NYC
CPP EXPO will hold its 2016 event with an expanded focus and audience to capture the collaboration necessary to ensure packaging materials’ production meets the needs of a marketplace under “digital disruption.” Taking place June 14‐16, 2016, at the Jacob K. Javits Convention Center in New York City, CPP (Collaboration in Packaging Production) will focus on being a meeting of the minds in packaging materials’ production.
Targeted to package printing/converting equipment manufacturers/suppliers, converters and package printers, as well as brand managers, package designers and their agencies, the event is designed to foster engagement and ensure business development on all fronts. Offering a comprehensive conference program featuring innovators in materials and production processes, as well as trends in design and delivery systems, the content is meant to demonstrate and promote early engagement amongst all involved in package creation.
One of the key elements of CPP EXPO NYC will be an opportunity for converters and package printers to not only attend and experience the latest machinery, equipment and solutions, but also showcase their own products that physically demonstrate capabilities and innovative solutions.
“For 20 plus years we have heard time and time again, that converters – and equipment suppliers as well, want to reach CPGs/brand managers while in the design process,” said Jane McDermott who has been involved in converting/package printing for more than two decades. “We heard this at CMM in the 90s – and now the time has finally come! With digital solutions providing unique messaging opportunities right on the packaging, it is critical to start the conversation as early as possible.”
Confirmed support by traditional and new partners, such as Package Design Magazine, Mintel, and Cal Poly GrCI ensures educational programming that will attract participation by brands and brand managers. Tracks specifically crafted for each stakeholder will be highlighted with information on the global branding and packaging marketplace, and business development strategies.
“Emerald Packaging was the first flexible packaging converter in the United States to adopt digital printing in late 2014," said Todd Somers, director of sales and marketing for Emerald Packaging. "Digital has opened the door to new markets and the opportunity to work more closely with brand managers. As with any new technology, there is much to consider before diving in, and the forum created by CPP EXPO will certainly help the industry.”
