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For the most part, the company keeps its pouch design simple—no frills like zippers or spouts. Catino cites lack of market demand for such features, as well as the fact that it has not yet been completely proven that they hold up during the retort process. Technology in this area is still being developed and improvements will be made, Catino said. "We don't think of ourselves as the Lamborghinis or the Ferraris of retort pouches," he said of the company's lack of special features. "We like to think of ourselves as the General Motors of retort pouches. Our goal is to be the largest retort pouch manufacturer in the world, not necessarily the one with the most features." Yoon added, "We are focused on producing a very reliable and strong pouch with an economical cost."