Cost Reductions - The Pressure Sensitive Way

Rick Harris, market product manager, product branding business team for FLEXcon, has yet to see any clear trends as the result of energy sticker shock, but he knows that everyone will be carefully monitoring any raw material cost increases and the effect on their products. "Most components, whether ink, plates, film adhesives, or liners, are petroleum-based and can be affected by energy costs. This could influence the end user's decision on a chosen decoration method. If one decoration methods stays constant in price and the others see significant increases, we may see a trend toward the more cost-effective method. At this time, we have yet to see that shift or to know which method the shift might eventually go to."