Cost Reductions - The Pressure Sensitive Way

MACtac Printing Products' Product Manager Allie Hazel, definitely sees more willingness on the part of customers to make material substitutions during periods of volatile materials costs such as we are seeing now. "There is a better acceptance to qualify alternate cost-effective components such as hot melt adhesive vs. acrylic emulsion; semi-gloss facestock vs. high-gloss; non-top coated direct thermal vs. top coated; and lower basis weight liners," she reports.