Cost Reductions - The Pressure Sensitive Way

Some of these re-evaluations lead towards lower cost films, thinner gauges, and lower performance, says Rick Nieman, marketing director, IP&S Division of Avery Dennison, Fasson Roll North America. Recent trends in these types of activities could be tied to the increasing cost of oil, along with the fact that "some customers are opting for paper instead of films for the same reason," he notes.