Cost Reductions - The Pressure Sensitive Way

One common method that CPCs use to move product in the short term is couponing, and especially, instantly redeemable coupons. Easter reports that Acucote's line of coupon materials has been in high demand of late.

"Acucote offers Diamond-Cote EZ coupon base for converters to manufacture instant redeemable coupons in-line, on press," he says. "Diamond-Cote EZ's universal lift pattern allows for any diecut shape or size coupon to remove easily with a consistent, smooth release and leave no adhesive residue. As consumers have less and less discretionary income, brand owners are using coupons to motivate retail shoppers to buy their specific products."