Cost Reductions - The Pressure Sensitive Way

Moving product

In addition to addressing skyrocketing energy-related costs, many CPCs may be faced with a need to further entice consumers to buy their products, especially those products that are more discretionary in nature. In these cases, Easter says a totally different approach may be in order.

"While looking at thinner gauge or lighter basis weight face material and different adhesive formulations is a common practice, the answer may involve actually moving to a higher cost stock if it will perform the labels' marketable duty better," he notes. "For instance, retail statistics demonstrate that if a consumer picks up a product off the store shelf they are far more likely to purchase that product. A label with a higher grade face sheet and detailed graphics will always be chosen by shoppers before a commodity label due to its greater eye appeal and the perception of higher quality. … Often, the duty of the label stock supplier and the label converter is to supply the best solution—priced cost efficiently—that will promote the end-user's product more effectively and lead to greater sales of the finished goods."