Cost Reductions - The Pressure Sensitive Way

Erin Linville, marketing manager, wine and pharmaceutical, at Avery Dennison, Fasson Roll North America, says that they are also seeing more converters "looking at environmentally friendly, alternative products vs. tree-based papers or petrochemical and cellulose-based plastic films. This can result in cost stability, while demonstrating the forethought to safeguard the environment and eliminate harmful waste. … From wines, to natural and organic foods, to personal care items, more of these earth-friendly applications are desiring labels as eco-friendly as the packaged product," says Linville.