Corporate Express Advances Fresh Produce Traceability Technology with HarvestMark
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www.harvestmark.com<%2Fa>),%20a%20unique%20solution%20powered%20by%20YottaMark%20technology%20that%20instantly%20traces%20fresh%20produce%20via%20the%20Web%20or%20cell%20phone%20from%20the%20home%20or%20store%20all%20the%20way%20back%20to%20the%20specific%20ranch,%20field%20and%20date%20on%20which%20it%20was%20picked.%20This%20innovative%20solution%20proved%20successful%20in%20field%20trials%20earlier%20this%20year%20in%20Northern%20California.%20CEDPM%20has%20partnered%20with%20YottaMark,%20a%20Redwood%20City,%20Calif.-based%20technology%20company%20that%20provides%20the%20technology%20behind%20HarvestMark,%20to%20provide%20a%20unit-level,%20consumer-facing%20traceability%20solution%0D%0A%0D%0Ahttps%3A%2F%2Fwww.packagingimpressions.com%2Farticle%2Fcorporate-express-advances-fresh-produce-traceability-technology-harvestmark-59755%2F" target="_blank" class="email" data-post-id="23058" type="icon_link">
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“HarvestMark provides traceability for field-packed fresh produce,” said Elliott Grant, president and CEO of YottaMark. “The solution is fast, cost-effective, and crucially has no impact on picker productivity. It provides instant traceability that is simple and intuitive for consumers to use. Importantly, growers can use the real-time intelligence generated by our system to obtain valuable marketing, quality, and consumer behavior information.”
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