Corporate Express Advances Fresh Produce Traceability Technology with HarvestMark

Features of HarvestMark include:
• Unit-level traceability – provides timely, accurate and relevant information to consumers querying product using the Web or a cell phone.
• Unique, non-predictable codes – utilize tiny encrypted security marks printed on clamshell labels to uniquely identify products. Non-predictable codes both enhance the integrity of the system, and allow brand owners to use them for marketing campaigns.
• Quality surveys – collect product quality data from end consumers, and correlate aggregated results with harvest and supply chain information, to provide growers and brand owners uniquely valuable insight into their business.
• No IT integration required – a securely hosted, high-available service that requires no database for farmers to set up or maintain. Data integrity, fast implementation, and security are ensured.
• Low-cost solution – uses low-cost printed barcodes, is approximately 100 times less expensive than RFID, and has no impact on picker productivity.