Corporate Express Advances Fresh Produce Traceability Technology with HarvestMark

CEDPM has partnered with YottaMark, a Redwood City, Calif.-based technology company that provides the technology behind HarvestMark, to provide a unit-level, consumer-facing traceability solution for field-packed fresh produce to give consumers confidence in, and information about, the safety of their food. As food safety becomes more important in consumers’ buying decisions, delivery of information such as traceability will become a critical competitive advantage for brands in the market.