PACK EXPO Las Vegas Breaks Records

Using eye-tracking technology in a simulated retail environment, Clemson’s Consumer Retail Experience studies the packaging features that draw consumers’ eyes and ultimately, lead them to purchase a product. This exercise and experiment in consumer motivation was the brainchild of graduate students in several disciplines, including packaging and visual merchandising, at Clemson University, a PMMI partner school. PMMI donated exhibit space and used scholarship funds available through the Packaging Education & Training Foundation to help bring students to the show. Kodak sponsored the exhibit.