PACK EXPO Las Vegas Breaks Records
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Another record-breaking attendance category for the Las Vegas show was the group of large CPGs taking advantage of PACK EXPO’s Innovation Discovery Program. These firms often take a divide-and-conquer approach to PACK EXPO, sending out subgroups of the buying team to investigate specific types of solutions and share their findings. Participants in Innovation Discovery will send a buying team to the show, will have access to a meeting room and receive trends information from PMMI experts. This year’s Innovation Discovery participants were Campbell Soup, Frito-Lay/Pepsico, General Mills, Great Lake Cheese Co., H.J. Heinz, Mars Petcare USA, Nestlé USA, PepsiCo Chicago, and Procter & Gamble.
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