Converting Suppliers Meet Short-run Needs

Melissa Walsh, marketing communication coordinator, Acucote—Our customer base, as well as the packaging industry, has looked to differentiate themselves from competitors. As a result, they have turned to more specialized and/or technically engineered label products. In most cases, the volumes of these products are not as large as seen with commodity applications. In order to meet our customers changing needs, we developed the Business Development Team (BDT). The BDT analyzes and recommends solutions for customer-specific application needs.