Converting Suppliers Meet Short-run Needs

pP: How has the continuing trend for shorter run printing impacted your business? Are you holding inventory for your customers? Supplying smaller order quantities?

Allison Braham, marketing manager, MACtac® Roll Label—Digital printing is all about shorter runs, which is one of its main advantages. In the marketplace today, there are several color inkjet and laser printers that require non-standard lengths—these are lengths below 2,500 feet. At MACtac, we offer Precise programs on the majority of our digital product lines, so the customer can buy just one roll to help lower minimum purchases. We have introduced a new offering MACcopy® JR. to help meet these needs. As the latest Precise program, this product is available in rolls at 1,250 feet.