Converting Information Into Success

"Our goal is to be the best, not the biggest," contends Norgard. Reaching the goal of being the best, he says, started six months before the first laser-cut flatbed die, counterplate, or stripping or blanking tool went out the door of this Elk Grove Village, IL, dieshop.

Although strapped for startup capital, Norgard and his partners were convinced that to distinguish their business from other diemakers, it would be paramount to invest in the most technologically advanced diemaking equipment.