Converting Information Into Success

Information management and a customer service focus have pushed Converting Technology, Inc., past more seasoned competitors.

by David Luttenberger

Industry veterans John Norgard, Bill Crutchfield, Ken Roberts and Rick Storey knew that creating and running a successful diemaking business in the information age depended on more than just having megabytes of data at their fingertips. Before they ever shipped a die out of Converting Technology, Inc. (CTI), they developed their own software program that would enable CTI to manage information regarding every aspect of the business. From computerized order entry, to real-time scheduling, to on-time delivery and profitability reports by department, Norgard and his team could actually manage every bit of data at their disposal regarding CTI's operations.