Special Effects
With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
Cold foiling is also beginning to grow in popularity for larger applications where the foil is applied inline on a sheetfed offset printing press. The most common application for this type of decorating is applying foil to an entire carton or package and overprinting it. “The ability of using a standard carton stock versus a more expensive foil board is where the niche seems to be for this process,” Peterson shares.
- People:
- Jeff Peterson
- Places:
- North America
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