Special Effects
With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
Cold foil also continues to grow as an option to apply inline on a narrow-web flexo press for labels. “Cold foil is not a new technology, but the ability to consistently provide a quality foil label is fairly new,” he says. “Better chemistry with the adhesives used and foil improvements have made using cold foil possible for a variety of health-and-beauty and consumer labels.”
- People:
- Jeff Peterson
- Places:
- North America
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