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With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
Many changes have taken place with foil application in the label industry—labels are now foil-stamped inline on a flexographic press as the label is printed, for example. Although this is not new technology, says Peterson, it has only become a popular addition for flexo printers in recent years. Previously, flexo presses had to run at decreased speeds to accomodate the rotary foil stamping on one of the units. “Inline rotary foil stamping can run at much higher speeds due to the machinery and foil technologies available, providing an efficient option to apply the foil inline with flexographic printing,” Peterson explains.
- People:
- Jeff Peterson
- Places:
- North America
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