Special Effects
With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
Latest in application machinery
With larger folding carton applications, especially when the decorated foil is concentrated on the front of the carton or in a certain area of the carton, conventional foil stamping equipment is still the ideal choice for adding a metallic foil look, according to Peterson. But in recent years, the industry has learned new ways of applying foil that have opened up opportunites in different markets of the package-printing industry. For example, the latest foil stamping technology allows sheets to run in excess of 6,000 sheets per hour in perfect registration—ideal for large-run folding carton applications, he explains.
- People:
- Jeff Peterson
- Places:
- North America
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