Special Effects
With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
Wine products highlight the value placed on the labels that brand the beverages inside. Even more than other consumer items, wine purchasing decisions are mostly determined once the consumer is in the wine section of a grocery or liquor store, according to Jeff Peterson, executive director of the Foil & Specialty Effects Association (FSEA, formerly known as the Foil Stamping & Embossing Association). Because of this, a large majority of the labeling is decorated with foil and/or embossed images. This is an effective and creative way to get the customer’s attention, says Peterson.
- People:
- Jeff Peterson
- Places:
- North America
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