Special Effects
With little time to make an impact on customers, converters can benefit from using stamping and embossing techniques, like MPI Label Systems did with its “Windmill”label, which won Best of Show in packagePRINTING’s Excellence Awards Competition.
Decorative foils continue to hold a strong presence on consumer product labels and cartons. Studies show that more than 70 percent of purchasing decisions are made once they are at the retail store. This provides brand managers and packaging designers the opportunity to set their products apart from others on the shelf through eye-catching labeling and packaging. Foil has proven to have a significant impact on the buyer’s decision when choosing an item off the shelf. A study conducted through Perception Research Services tested shoppers on the appeal foil has on a brand’s shelf impact. It showed that foil-decorated packaging had a consistently positive impact on aesthetic appeal, product expectations, and brand imagery.
- People:
- Jeff Peterson
- Places:
- North America
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