Contract and Expand (Contract Converters)

—Lisa Boyd, director, sales/marketing, Graphic Converting

• "Finding a contract converter takes more than assessing capabilities; it requires finding a service fit. Companies are seeking partnerships with converters autonomous enough to make decisions on behalf of the account, and nimble enough to pay close attention to turn-around and service. Most converters have similar technologies. The value-added link is flexibility to respond to change and a company-wide service commitment."