Data-Driven Content Management
Stephen Kaufman, chief technology officer for Schawk, believes that data-driven content management can provide significant benefits, especially when applied for pharmaceutical packaging.
Because of this, massive amounts of QC/QA are applied to artwork to strain out any errors that might have been introduced. Automated and human QC is liberally applied so that there is a "200 percent QC" (reading everything twice) informal standard. This is possibly comforting, but it's also very expensive and slow; far better not to introduce the error to begin with.
- Companies:
- Schawk, Inc.
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