Data-Driven Content Management

As the industry clears some of these hurdles, we do see several true leaders in the market successfully deploying managed Web content, managed marketing materials, print-on-demand, and the needed regulatory-compliant processes to handle this content. So lets turn our focus to a relatively new frontier in content management, namely managing the actual consumer-readable and physician-readable copy (text) that is on the primary or secondary package and on the label, leaflet, or other public-facing print vehicle.