Data-Driven Content Management

In the non-phama market, Schawk has been using this process for several years and has created thousands of packages with a markedly lower rate of content errors. Also, on the artwork creation side, we pick up a good deal of speed. Rather than formatting each piece of copy for color, size, font and placement, we build the artwork by pre-specifying all of these attributes into a template. In this way, when the type is brought in, physical placement of it and all other items into the artwork is fully automated. Though the template takes some time to create and qualify, the use of this template, often across multiple SKUs, brings excellent return in speed and error reduction. pP