Data-Driven Content Management
Stephen Kaufman, chief technology officer for Schawk, believes that data-driven content management can provide significant benefits, especially when applied for pharmaceutical packaging.
The ingredients list would be handled the same way but would be "related" to fewer packages, namely those with that exact list of ingredients. In this way the database could present this list of elements at any time in the workflow by presenting all (and only) the elements related to the package in question. On approval, this deck could be exported for automatic flow into the artwork. Thus the ingredients and distribution statement are both applied, but at different levels of application based on their relation to the artwork.
- Companies:
- Schawk, Inc.
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