Data-Driven Content Management
Stephen Kaufman, chief technology officer for Schawk, believes that data-driven content management can provide significant benefits, especially when applied for pharmaceutical packaging.
In the database driven model, this same statement would be securely written, approved and, where multiple languages are involved, translated once. From there the system would then "relate" that copy element to whichever packages rightfully contain that element. It would not be reviewed again and again or edited by various parties.
- Companies:
- Schawk, Inc.
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