Brands: How to Attract and Inform

Other effects grab shoppers' attention using the latest in multi-sensory packaging technology. For example, in-line press application for microencapsulation of scents, without necessitating a secondary process, allows for a variety of different scents and can be customized for nearly any application. Engaging the tactile senses, press-applied UV coating technology can be used to create a premium look and velvety feel to packaging. This enhancement can be incorporated onto other graphic designs to highlight consumer messaging and images on the package.