Brands: How to Attract and Inform
Graphic enhancements can be used to differentiate packaged goods and highlight important product information.
A good example of holographic and metallic finish effects can be seen in the package design of a major national toothpaste brand. The holographic printing, combined with a metallic finish, makes the brand name stand out on shelves, while highlighting additional information on the face of the package, including active ingredients and benefits.
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