Brands: How to Attract and Inform

State-of-the-art printing now allows for the in-process application of an embossed coating to create holographic effects with or without the use of metallic inks. This process can also be cost-effective and sustainable, eliminating the need for holographic MetPET, as well as a secondary application process. Patterned metallized direct transfer technology, replacing conventional hot stamping process or full MetPET lamination, allows for a mirror metallic finish and selective patterned reproduction with full-color overprint capability. Holographic effects, and mirror metallic finishes and selective pattern reproduction serve a dual purpose—drawing consumers in while conveying vital product information.