Brands: How to Attract and Inform
Graphic enhancements can be used to differentiate packaged goods and highlight important product information.
Eye-catching enhancements
Recent advances in printing techniques are driving a trend toward multi-sensory packaging, in which graphic effects appealing to more than one of the senses are used to enhance the presence of a product. For example, striking graphic effects, such as holographic images or metallic finishes are visually engaging, while various high-end tactile finishes encourage consumers to use their sense of touch, and "scratch n' sniff" pressure-sensitive labels involve the sense of smell.
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