Brands: How to Attract and Inform

Between consumer product labeling legislative requirements and growing consumer awareness of various hot-button topics, today's top brands need to provide an ever-increasing amount of information, including nutrition, ingredients, sustainability messaging, and various sourcing facts. CPG manufacturers are faced with difficult packaging decisions to balance these details with shelf appeal. Companies have only moments to make an impression at the point-of-purchase and must leverage available branding space on the package. This means finding the right mix of form and function through the use of graphic enhancements that can both attract and accurately inform the consumer. Partnering with the right supplier with a combination of design know-how and technological capabilities is critical to achieving this delicate balance.