Brands: How to Attract and Inform

With the vast and varied amount of information available at one's fingertips via the Internet and social media outlets, today's consumer is more educated and opinionated than ever. Shoppers are much more aware of what information consumer packaged goods (CPG) manufacturers are legally required to display, such as ingredient or nutritional data mandated by the Nutrition Labeling and Education Act and the Federal Food, Drug, and Cosmetic Act. In addition, many of today's socially conscious consumers have taken strong positions on social issues such as environmental stewardship and the implications of fair trade practices. Others actively seek out locally produced and organic goods or products that cater to their dietary restrictions. These consumers want to know that the brands they purchase meet their needs and actively look for this information on packaging.