Constantia Flexibles Contributes Packaging for Beck's New Brews

Beck’s is one of the group’s most successful brands in Germany and its new launch required a unique appearance.

Constantia Flexibles Labels Division supported the relaunch with rotogravure printed paper labels incorporating UV mark recognition.

All three labels are printed on highly refined white paper to attract the customer’s attention. The marketing team was also keen to use a varnish that produces a matt gloss effect, giving the bottle a premium appearance.