Conquering the Divide

Linking an industry

Though regional and national disparity in cultural and political matters, and language, have always existed, Jean Benoit believes IADD members operate with the same essential principle in mind: "Do everything to build and develop the trade."

In that vein, Benoit has worked diligently to broaden the communication and the perspective of the Association. Dieco has flourished as a result of Benoit's dedication to technical improvements within the business. However, as Mucci asserts, "Benoit's true strength is in how he deals with people," and that strength has bolstered the die industry in Canada, the United States, and around the world.