Conquering the Divide

With a commitment to internationality and diplomacy, Jean Benoit has helped build a stronger, more unified die industry.

by Jessica Millward

Canada is a nation of distinct and defined identities. The French-speaking population living around Montreal possesses its own culture—one very different from that of English-speaking Canadians, generally associated with the city of Toronto. Jean Benoit, founder and owner of Dieco Steel Rule Die, had a wish—to bridge the gap between Canada's two cultures of diemaking/diecutting professionals.